THE BRIEF
Firth and Watts (F&W), a new entrant in the corporate finance sector, is in need of a sophisticated and professional visual identity that reflects its core values of excellence, trustworthiness, and expertise in financial services. As a trusted advisor to businesses, F&W aims to communicate stability, reliability, and a forward-thinking approach through its visual branding. The objective is to develop a contemporary visual identity that embodies the essence of Firth and Watts, while also distinguishing it from competitors in the industry. The target audience comprises corporate clients, investors, and financial institutions seeking expert financial advisory services.
THE SOLUTION
Firth and Watts’ desire for a traditional branding approach aligns with their goal of establishing a professional and trustworthy image as a new company. I’ve also recognised the importance of instilling confidence in their brand while also differentiating them within the sector. The solution integrates traditional elements into the visual identity to evoke a sense of stability and credibility. By aligning Firth and Watts with existing brands in the sector, we ensure familiarity and industry relevance – the use of a strong distinct corporate coloour sets F&W apart as a fresh and innovative player in the market. This balanced approach allows F&W to benefit from the established credibility of a traditional firm, whilst also positioning themselves as forward-thinking and dynamic. The result is a visual identity that inspires trust, captures attention, and sets F&W apart in the competitive corporate finance landscape.