Five Bean Coffee Company

THE BRIEF

Five Bean Coffee aims to evolve the coffee shop experience by offering customers a choice of five distinct blends right from entering the shop. Whether you crave the energizing kick of a Guatemalan roast or the smooth fruitiness of an Ethiopian blend, the choice is yours. There should also be an emphasis that our coffee is hand roasted, and that our drinks are traditionally made and not out of a machine. Our aim is to simplify the coffee selection process with a straightforward, contemporary brand that features bold colours. This design should enable quick decision-making for customers both in-store and when purchasing retail products.

THE SOLUTION

The visual branding for Five Bean Coffee revolves around a vibrant, energizing corporate color of warm yellow. This bold choice is complemented by color-coded system representing the different coffee blends offered. The goal is to craft an exciting, yet unpretentious brand, that retains the essence of a handcrafted, quality product. Clear and intuitive visual signage will guide customers seamlessly through their coffee selection process – from one of five blends on offer. The iconic “Five” symbol takes the numeral 5 and ingeniously transforms it into a simple yet unmistakable representation of a coffee cup, adding a touch of whimsy and charm to the brand identity.