THE BRIEF
Parachute is a consultancy specialising in manufacturing supply chain strategy. The client requested an identity that reflected the concept of “dropping in” to help companies with their supply chain challenges, as well as the idea of delivery at the last minute. Hence, the name Parachute was chosen.
THE SOLUTION
The identity’s design features bold, bright colours that are uncommon in the manufacturing sector. These colours create a sense of urgency, excitement, and energy, which align with the fast-paced and dynamic nature of supply chain management.
