Quorum

THE BRIEF

Create a visual identity for a dynamic, collaborative co-working space designed to foster innovation, creativity, and community. The space is aimed at freelancers, entrepreneurs, remote teams, and small businesses looking for an inspiring environment to collaborate, network, and grow. The design should create an atmosphere that balances professional productivity with personal comfort, making it an ideal space for both individual work and group interactions.

THE SOLUTION

The term “Quorum” loosely refers to a group of people coming together to conduct business or make decisions, which perfectly captures the essence of coworking, collaboration, and cooperation. The logo is designed with simplicity in mind, using circular forms to representing the individual elements of a group coming together. This minimalist approach emphasises clarity and unity across Quorum’s website and printed material. The bold color choice reflects the company’s optimistic and forward-thinking attitude. Purple, often linked to creativity and innovation, is used to convey the brand’s commitment to fostering a dynamic, imaginative workspace.